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Why do certifications matter?

Certifications bestowed by independent third-party allow consumers to be sure the products they purchase are genuine and producers to show their dedication to verifiable claims. Words like ‘sustainable’, ‘ethical’, ‘biodegradable’, and ‘eco-friendly’ – among others – get thrown around a lot in the packaging world. While these words can actually mean something, without certification they are called greenwashing. Greenwashing means individuals and organisations cannot make informed decisions about what they are purchasing. Read more about greenwashing here. How certifications can ...
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