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Blue Planet effect

The ‘Blue Planet effect’ and your cafe

A common narrative is that increasing education and awareness around environmental issues, such as plastic pollution, will cause people to change their behaviour. But this is not necessarily the truth. The case of Blue Planet II The BBC documentary Blue Planet II contained images of plastic floating through the water column, and was said to have caused people to significantly reduce their plastic consumption. This was known as the ‘Blue Planet effect’. However, while it did raise awareness, a new ...
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