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3 ways to avoid greenwashing

Greenwashing is a term used to describe companies or brands who spend more time and money on advertising their environmental credentials than they do on upholding their credentials. This means that they will often say they are ‘sustainable’ or ‘eco-friendly’ when they are not. It also means they might use such terms without defining what, exactly, ‘sustainable’ is. Greenwashing is widespread and easy to succumb to. Whether it is labelling a plastic cling-wrap ‘degradable’ when it will actually degrade into ...
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What it means to be carbon neutral

What does it mean to be a carbon neutral business? Have you ever heard of a business or their products being “carbon neutral” or “carbon zero” but been confused by what that means? It’s not always clear. In order to be carbon neutral, a business or organisation must calculate their greenhouse gas emissions. This includes every activity related to the business, such as fuel use and travel. The business first reduces these emissions as much as they can, by investing ...
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