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Why sustainability is good business

Many businesses are now moving towards sustainability. Whether that’s reducing plastic production, reducing fossil fuel emissions, or becoming carbon neutral, it all has an impact. But, depending on how well the business follows through with their pledge, a sustainable stance can backfire. When sustainability is bad business When businesses – especially major corporations – go public with a sustainability statement, the public tends to be cautious. The business can be praised for their actions – and criticised for not doing ...
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