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greenwashing

Environmental claims: Time to be truthful

Gone are the days when brands could get away with simply writing ‘recyclable’, ‘biodegradable’ or ‘compostable’ on their packaging. Now, more than ever, consumers are demanding brands to be honest about their sustainability journey including the choice of wording and logos on-pack. With the 2025 National Packaging Targets significantly shifting the packaging design landscape in Australia, a critical element that is coming up short is truthful and accurate on-pack environmental claims. The use of statements like the ‘Do the right ...
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Biodegradable: Not the be-all and end-all

You might be walking through the supermarket and see the words ‘biodegradable’, ‘degradable’, or ‘compostable’ on a faux-plastic item. It might be rubbish bags or cling wrap. That’s good, right? These materials are good for the earth! Not necessarily. Here, we explain the difference between compostable, biodegradable, and degradable, and why the names can be misleading. Compostable Compostable plastic is capable of biological decomposition in a compost site. Most international standards require the material to biodegrade 60% in 180 days, ...
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What it means to be a B Corp

‘Business as usual’ is not an option anymore. Recent local and global environmental destruction has made that clear. We need to create a new business model for our economy. The B Corp movement has pioneered a new way of doing business, which requires increased stewardship and balances profit with purpose. BioPak believes in using business as a force for good – which is why they are a B Corp. What are certified B Corporations? Certified B Corporations, or B Corps, ...
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3 ways to avoid greenwashing

Greenwashing is a term used to describe companies or brands who spend more time and money on advertising their environmental credentials than they do on upholding their credentials. This means that they will often say they are ‘sustainable’ or ‘eco-friendly’ when they are not. It also means they might use such terms without defining what, exactly, ‘sustainable’ is. Greenwashing is widespread and easy to succumb to. Whether it is labelling a plastic cling-wrap ‘degradable’ when it will actually degrade into ...
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Greenwashing explained

What is greenwashing? ‘Greenwashing’ is a term coined in the 1980s, used to describe companies or brands who spend more time and money on advertising their environmental credentials than they do on upholding those credentials. An infamous example is that of the oil company Chevron’s expensive ads to promote their dedication to sustainability, even while they actively violated the Clean Air Act and spilt oil into wildlife refuges. We often see greenwashing in practice on the supermarket shelves. When plastic ...
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