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sustainability claims

Environmental claims: Time to be truthful

Gone are the days when brands could get away with simply writing ‘recyclable’, ‘biodegradable’ or ‘compostable’ on their packaging. Now, more than ever, consumers are demanding brands to be honest about their sustainability journey including the choice of wording and logos on-pack. With the 2025 National Packaging Targets significantly shifting the packaging design landscape in Australia, a critical element that is coming up short is truthful and accurate on-pack environmental claims. The use of statements like the ‘Do the right ...
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